Business Planning
Building a business isn’t for the faint hearted! Tapping into intuitive, cloud-based tools, we’ll help you successfully plan, so you can plan to succeed!! Together, we’ll get control of your budgets and multi-year forecasts, predict cash flow, build strategic plans, and track your progress. Need to develop a pitch deck? We can help there too.
Market Research and Analysis
Finding your customers and your competitive edge is key to growth and profitability! Let us do the deep dive to define the demand and market size for your product while also assessing market saturation and pricing structures. Then we’ll tally up your competition - their market share, strengths, and weaknesses, identify market opportunities, weigh your intended customer value to your competitors, define the barriers to market entry, and determine your indirect competitors.
Brand Building
Hand in glove with a good plan and market analysis, your unique brand look and story help cut through marketplace clutter to connect you to the customers looking for what you’ve got! From logo creation to narrative and visual storytelling, we help you craft a brand and message worthy of what you’re working so hard to share and sell.
Here’s a sample of some of the logos we’ve designed for our clients.
Team Development
When your small team is also your family (or friends who feel like family) - it can be especially challenging to resolve workplace or task issues.
Whether it be workflow efficiency, onboarding processes, performance improvement, or just making sure team members are in the ‘right seats on the bus’ - we can help you get the best from your valuable human resources.
Marketing Strategy (Traditional & Digital)
Small biz in a small community looking to increase local sales?
Value-added, shelf-stable product ready for multi-state shipping or retail sales?
Whatever your business and definition of success, we’ll walk you through the exercises to define your customer, where they are, how to reach them, over what time frame, for how much money, and how you’ll measure and tweak the performance of the plan.
Marketing Assets
Wonder why your inbox is so full of sales and promotion emails? Because they work!
No matter your business scale or sales channel, having an email strategy is critical to building relationships with your customers and getting repeat sales.
We’ll work with you to determine your budget and goals, select your email platform, build a lead magnet to start engagement, author your ‘welcome’ series and automations, create templates, and help set your annual calendar for promotions and newsletters.
Visual and Narrative Storytelling
Your story, your farm, your artisan journey…these are key product attributes that anchor your customer’s willingness to pay a premium for your product.
So, lean into it!!
We’ll tease out your story…write it up…and then map out the photos and design elements that will help you tell that story through capitativing visuals that reinforce your brand! We can even send our team in to capture the photos and videos you need to share your story.
Design (Branding and Sales)
Alongside a logo, we’ll work with you to set some standard brand elements you can use repeatedly in your digital and print communications and products.
Need branded apparel, packaging, sell sheets, booth or tabletop displays, or other customized items? We can help you from concept, to design, production, and delivery.
Social Media
All that design, storytelling, visual images, products and promotions need someplace to land, and your social media channels are an inexpensive and easy way to get it all out there.
We can help you build your messaging plan, budget, calendar, design elements, and choose your messaging management platform.
Then, we can customize our involvement level in helping you keep it all updated and posting.
Bookkeeping and Operations Services
The bane of many small operations, understanding your actual cost of doing business, and defining where and when you’re profitable (and when you’re not!) is critical.
We’ll integrate tracking of your operations to facilitate capture of your revenue and expenses, and help you prepare regular reports for deeper analysis. Our team has years of bookkeeping, payroll, and accounting experience with Quickbooks - experience we can put to work for you.
Ecommerce
Home delivery? CSAs? Specialty sales or farmer’s market preselling that goes beyond one day of market sales? Working with our digital partner Appnector, we can help you build your farm fresh or artisanal food ecommerce website that maximizes the engagement and data tools embedded in most platforms - all to help you tap into your customers online shopping potential.
Then, we’ll work with you and Appnector to craft and execute your digital marketing strategy and tactics so your ideal customers find you first!
Market Booth Design and Build Out
When your booth is your business - smarter choices can stretch your investment dollars! Harness the power of simple strategies to stand out in a (literally) crowded marketplace! From easy-to-repair tents that withstand the wear of year-round markets, to point of sale displays that boost sales and build customer engagement, we’ll detail a market booth plan that matches your budget, your markets, your customers, and your goals.
Farm Event Planning & Execution
Thinking about hosting an ‘on-farm’ dinner or event? Our team has been planning and executing on-farm fundraising and engagement events for years. Lighting, catering, signage, promotion, registration, parking, tents, security, music, programs, auctions, sound systems, dance floors, tables, chairs…even insurance and porti-pots…our team knows what you and your guests will need for a flawless and unforgettable event on your premises!
Agricultural Grant Research and Writing
Free money?!? Yep, it is totally out there…just waiting for you to find it.
From small-dollar grants for one-off instructure projects to multi-year, major product development and expansion funding - there are monies available to support local, sustainable farmers and food artisans.
We’ll talk through your products, practices, goals, and opportunities then track down matching grant opportunities at the municipal, county, state, and federal levels as well as from nonprofit organizations and foundations.
There is money out there - let’s go after it!